From business risk to profit.
Test new business ideas without a financial gamble
Synopsis
-
Kiber Surf School asked us a tough question: Could they sell a week-long road trip during the slow season? We found a low-risk way to test the idea.
The result: it was a sold-out success.
Project
-
Launching a New Surf Road Trip for Kiber Surf School
Category
-
Social Media Management
Marketing Strategy
UI/UX and Landing Pages
Event Planning
Community Building.
Graphic designs to sell a low-season surf trip
The Landing Page
-
A Low-Cost, High-Return Sales System
Why Google Forms? Because building an expensive website for an untested idea was an unnecessary risk. It allowed us to validate the concept before investing any real capital.
We built the page using the same design principles we would for any website.
The user flow was simple: User sees the poster on Instagram → Clicks the link in bio → Lands on the form.
How we Sold the Benefits of the Road Trip.
-
The Psychology Behind a Sale.
Our plan was to convert our social media audience into road trip customers. The goal wasn't to go viral, but to use targeted engagement to grow the business.
We created graphic designs on a minimal ad budget to execute this plan. Our creative targeted two key mindsets: travelers looking to end a great vacation on a high note, and those hoping to salvage a lackluster one with an unforgettable adventure. Our selling point was simple: just pay to join, and we handle all the planning. Our ads, design, and copywriting all worked together to communicate this benefit.
a system to convert traffic into sales,
in two weeks
We used consistent imagery across the poster and social media ads. This created a cohesive visual journey that reinforced the brand, communicated the trip's vibe, and ultimately reduced bounce rates.
First, Build Excitement.
The headline on the form matched the Instagram poster. This consistency reassured users they were in the right place. We drew them in with low-commitment questions (like 'You in?') to build momentum before asking for contact details or revealing the price.
Highlight what is included.
Before revealing the price, we had to build value. We listed everything included in the trip, even intangibles like “good vibes included!” to match our brand tone and build trust. It showed them they were paying for more than a list of items; they were investing in priceless memories.
inspire them to join!
Image selection was strategic. Our designers chose photos of our target demographic with their backs to the camera. This made the people in the photos feel both aspirational and anonymous, allowing anyone to picture themselves on the trip.
Outsmart your competition.
Our research showed that people buy surf lessons not just to learn, but for fun, friendship, and memories. You can charge $30 for a surf lesson, but a memory to treasure for a lifetime is priceless. We focused our visuals on connection and fun. When we shifted from selling surf lessons to selling friendship, we found success.
when revealing the price,
Timing is everything.
We also knew that timing the price was everything. If you share it too soon, the audience might leave; if you share it too late, they may get frustrated because they can’t find it. The goal is to share the price only when they are informed, engaged, and ready to say "yes."
After the Price Reveal, Reinforce the Dream
We replaced the generic 'Submit' button with custom copy: "I'm Ready for the Adventure!" This small change maintained excitement at the final step and boosted conversions.
It’s good to end the form with another great picture to remind them of the adventure. This is crucial because some customers need assurance right after seeing the price; this visual reminder helps reinforce why they were interested in the first place.
Campaign results:
-
The automated registration process created a hands-off sales system, saving significant administrative time on managing bookings.
The campaign ran as an experiment for four days, and we obtained seven signups.
We booked at 90% capacity.
Qualitative feedback from participants praised the process as 'super easy' and said it 'got them excited for the trip.'
We were responsible for:
- Creative Direction of the Campaign
- Content Creation
- Landing page UI and UX methodology
- Event planning and hosting
- Copywriting
- Social Media Strategy as well as Planning
- Additional customer support.
“We gained more than just surf friends; we also made friends for life, people we can truly count on. The group is led by highly engaged administrators who care about the needs of both the individual and the community.”
Testimonials
Do you want to test new ideas to grow your business?
Do you have exciting ideas but fear they'll be met with the sound of crickets instead of sales notifications?
Maybe you need a fresh approach because your current efforts aren't delivering clear results.
Reach out below. We can help.