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Grow sales through a Community.
Synopsis
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In this case study, you’ll learn how we boosted event attendance by 300% for Waimea Surf and Culture.
With less than three days to prepare, we partnered with them on a rapid campaign for the globally renowned "Go Skateboarding Day," helping them stand out against local competitors and achieve huge success in the Matosinhos area.
Project
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Waimea Surf & Culture: Celebrating “Go Skateboarding Day”
Year
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2024
Category
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Social Media Management
Graphic Design
Event Planning
Turning Strangers Into Followers through Graphic Design
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How We Used Instagram to Take People Offline.
Skateboarding is raw, authentic, and rule-breaking, but it has a rhythm. To connect with this audience, the design had to reflect this ethos while remaining legible. Some fonts and colors might be difficult for a general audience to read… and that’s the point. This exclusivity resonates with the target audience, making them feel like the poster was designed specifically for them.
— Miguel Nogueira, Creative Director
The Secret for Turning Strangers into Followers and Followers into Customers
Our secret is to first hook the audience with compelling graphic design.
From there, we craft copy that speaks their language, making them feel seen and understood. We positioned the event not just as a gathering, but as an experience; an invitation to be part of something authentic.
We also framed the time and place of the event as convenient.
This made joining an easy decision.
"I had no idea what Waimea was until the event.
Are you going to do this again? Where's the shop?"
Event Management
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Hosting a Memorable Skate Session
Every successful event starts with meticulous planning. We designed a series of games, activities, and experiences to foster a sense of community and belonging, even for newcomers.
Ultimately, the event reshaped the brand's perception in the local community.
OUR CAMPAIGN RESULTS
300% growth
The event surpassed our initial projections by 300% once the social media strategy was implemented.
Earned Media & Improved Reputation
The high-quality design and copy led to free promotion from local magazines and other media outlets who were impressed by the campaign.
Sustained Business Growth
In the weeks following the event, the shop saw a significant increase in social media followers, foot traffic, and sales, converting attendees into loyal customers.
building an enduring brand asset
By establishing the brand as a cornerstone of the local skate culture, our campaign built an asset that continues to attract customers automatically.
Testimonials
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